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Operations isn’t just a bunch of back-office tasks

Some advisors may see it that way, but Heather feels that the discussion needs to shift to the value and return on investment (ROI) operational focus brings to the table. Here are her tips on ways to make your firm more operations-focused:

Hire someone passionate: Just as financial advisors have in-depth knowledge in their field, operations professionals do, too. Consider bringing one on board to help expand your capabilities.

Don’t be afraid to outsource: This can be a cost-efficient way to help you access professionals that are available when you need them.

Lean on technology to help ease the load: I’ve found that using the right advisor software has been transformational for us. iRebal®, for example, allows us to rebalance in a day instead of once a quarter.*

  • *Advisors using iRebal set account-level preferences based on client needs and establish asset allocation parameters based on selected investment models.
  • Tax or investment efficiencies achieved or losses realized in accounts rebalanced by iRebal are the result of such preference and parameter settings.

Operational efficiency in numbers

68% of firms now aim to primarily emphasize operational efficiency or productivity gains in order to generate future growth
Firms with a business strategy focused on efficiency experience 2.2X higher annual growth and 46% greater owner income per revenue dollar
On average, advisors spend 41% of their time on administrative tasks, and only 59% of their time on client–facing activities
  • 1. FA Insight, Growth by Design, 2016.
  • 2. Advisor Metrics, Cerulli Quantitative Update, 2012.
  • 3. The 2015 FA Insight Study of Advisory Firms: People and Pay.
  • FA Insight is a product of TD Ameritrade Institutional, Division of TD Ameritrade Inc. FA Insight is a trademark owned by TD Ameritrade IP Company, Inc.

Relevant resources

Become Robo-Efficient in 3 Easy Steps

Become Robo-Efficient in 3 Easy Steps

Don’t fear robo-advisors—learn from them! In this slideshow, we’ll show you how to automate some tasks like a robo-advisor so you can deliver maximum value to your clients with the added bonus of an automated experience.

The TD Ameritrade Technology Ecosystem

The TD Ameritrade Technology Ecosystem

In this comprehensive infographic, you can get a quick glimpse at our list of helpful tech tools and learn how they integrate with our Veo® platforms.

Build the Business You Always Wanted

Build the Business You Always Wanted

With the right resources, you can avoid distractions and make sure that the daily operations of your new firm run smoothly without your constant attention. To learn more about these services and how we can connect you to them, read our perspective paper.

Running an Efficient Business

Running an Efficient Business

Do you ever wonder how to create an environment that fosters efficient behavior so that your business can continue to thrive? Read this guide to learn more about how to give your team the time they need to serve clients and develop new relationships.

Affinity Services Program

Affinity Services Program

For RIAs who want to outsource some of the day-to-day tasks, the Affinity Services Program helps make connections with third-party providers who can deliver innovative and cost-effective solutions.

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Outsource your

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Depending on the size of your firm, you and your team may find yourselves wasting a lot of time juggling. To optimize your staff to the fullest, read our white paper to learn how delegating a few daily tasks can help your business grow.

Additional resources
to help you on your journey

Quick Guide

A Student’s Guide to a Career in Financial Planning

Which advising model is right for you? Use this guide to find out—and learn more about the industry.


Finding the Right Fit: A Quick Guide to Joining the Right RIA Firm

Ready to join an RIA firm but not sure where to begin? This checklist can help.


Become Robo-Efficient in 3 Easy Steps

Offer clients the automated convenience robo-advisors can provide—plus the human touch they can’t.


Advocating for You: The Cornerstone of What We Do

We support RIAs in their firms, on Capitol Hill and beyond. Find out how we practice industry advocacy.

Need more resources to guide you?