She grows her firm by targeting clients who share her life experiences.
Love the RIA model but not interested in running your own business?
Joining an existing RIA firm may be a great fit for you. Here’s why Rachel is glad she took that route:
Infrastructure: Existing firms already have the technologies, processes and teams in place that are needed to do business.
Reputation: Marketing can be easier when you can leverage the status of an existing firm.
Simplicity: Joining a firm allows you to serve your clients without worrying about day-to-day business operations.
Affordability: The time and costs associated with running your own business are no longer an issue when you become part of a larger team.
Does joining a firm add up?


- 1. FA Insight, Mergers & Acquisitions in the RIA Industry: Overcoming the Big Disconnect, 2017.
- 2. TD Ameritrade Institutional internal analysis, September 2014.
- FA Insight is a product of TD Ameritrade Institutional, Division of TD Ameritrade Inc. FA Insight is a trademark owned by TD Ameritrade IP Company, Inc.
Relevant resources
Finding the Right Fit: A Quick Guide to Joining the Right RIA Firm
If you’ve decided to join a firm but aren’t sure where to begin, use this checklist to help you find the RIA firm that’s the right match for you.
Looking Ahead: How Joining a Firm Now Can Help You Later
Whether you’re planning for retirement or just looking to lighten your operational workload, joining a firm can be a great way to start your next chapter. Read this blog to learn about the options and opportunities best suited for whatever path your career takes.
Meet advisors like you who are
growing their business, their way

You’re Talented.
When it comes to being an RIA, you deserve to be in the limelight. So, get in touch with your musical side by taking our Unleash Your Inner Superstar quiz.

Outsource your
Depending on the size of your firm, you and your team may find yourselves wasting a lot of time juggling. To optimize your staff to the fullest, read our white paper to learn how delegating a few daily tasks can help your business grow.
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