Click the image above to play the video.

My business

in numbers

18 years in operations | 5 years with TD Ameritrade

My best advice

with Heather Fortner

You may think of operations as a bunch of back-office tasks, but I feel that the discussion needs to shift to the value and return on investment (ROI) operational focus brings to the table. Just as financial advisors have in-depth knowledge of their field, operations professionals do, too. So, find passionate, gifted people, as well as top-level tools, to help expand your operational capabilities. As your operational capacity improves, your advisors will be further freed up to provide service with elegance and simplicity.


Don’t be afraid to outsource
We recognized that outsourcing was important early on. At first, we were afraid that using third parties would cause us to lose control of the process or our data, but it was actually a great way to help us access professionals that are available when we need them. Additionally, outsourcing is the perfect way to get organized without making a big long-term investment.


Lean on technology

You can also use technology to help ease the load. iRebal, for example, allows us to rebalance in a day instead of once a quarter so we can always see our options and trade when we need to. We also license Salesforce through TD Ameritrade to drive all of our operational processes. I’ve found that using the right advisor software has been transformational for us.

Inspired by my story?

Learn more about transitioning to the RIA model by contacting TD Ameritrade today!

Or call 800-934-6124

Meet advisors like you who have
successfully transitioned

Todd Resnick

He joined his partners to break away and do things on their own terms.

Stephen Rischall

He left his independent broker-dealer to start his own firm and experience true freedom.

NextGen Advisors

Hear from advisors who know about how the RIA model is perfect for NextGen talent.

Joining a Firm

Hear from an advisor who joined a firm after going independent.

Gerald Loftin

After 12 years at his independent broker-dealer, he decided enough was enough.

Operational Efficiency

Hear from an operations pro about how to streamline your new firm's operations to provide a seamless customer experience.

Bob Rall

He left the wirehouse to build deeper relationships with his clients.

The Fong Brothers

They turned their family values into a strong foundation for a growing and successful firm.

Ryder Brose

He used the RIA model to put his clients first.

Ready for more

advisor insights and advice?

Start exploring


Have you been thinking about what your future business might be like? Use our quick tool to get a better understanding of how to make the most of your journey toward becoming an RIA.

Become an RIA in

4 simple steps

From choosing the right business model to helping your firm thrive after transition, you may have a lot of questions about becoming an independent RIA. Get the answers you’re looking for in our guidebook, Becoming an Independent RIA.

Additional resources
to help you on your journey

Quick Guide

A Student’s Guide to a Career in Financial Planning

Which advising model is right for you? Use this guide to find out—and learn more about the industry.


Finding the Right Fit: A Quick Guide to Joining the Right RIA Firm

Interested in leveraging an existing firm’s infrastructure but not sure where to begin? This checklist can help.


Become Robo-Efficient in 3 Easy Steps

Offer clients in your new firm the automated convenience robo-advisors can provide—plus the human touch they can't.


Advocating for You: The Cornerstone of What We Do

Becoming an RIA means having us on your side—even on Capitol Hill. Find out how we practice industry advocacy.

Need more resources to guide you?