Click the image above to play the video.

Our transition

in numbers

18 Years - Time at wirehouse - 18 Months - Total transition time
95% Clients retained during transition

Our best advice

with Jeff and Jay Fong

Fear of the unknown is part of any worthwhile life change. It’s important to remember that you don’t have to do this homework on your own. We found that with the right custodian, we had as much—if not more—support than we did in the wirehouse.


Your custodian isn’t your only resource, however. Network with peers already in the RIA model to discover their ups and down as they transitioned and grew. Be sure to ask them about their custodian and find out what they like and dislike most about the partnership. Once you’ve gathered enough information from current RIAs, you should feel more confident going into your own transition. We found that with the proper insights, jumping into the RIA model was simpler than we thought—we only wish we would have done it sooner!

Inspired by our story?

Learn more about transitioning to the RIA model by contacting TD Ameritrade today!

Or call 800-934-6124

Meet advisors like you who have
successfully transitioned

Heather Fortner

She knows that the right operations professionals can help advisors provide a seamless customer experience.

Gerald Loftin

After 12 years at his independent broker-dealer, he decided enough was enough.

Bob Rall

He left the wirehouse to build deeper relationships with his clients.

Ryder Brose

He used the RIA model to put his clients first.

Ready for more

advisor insights and advice?

Start exploring

your own independence

Have you been envisioning what your future business might look like? Use our quick and informative tool for a better understanding of how you can make the most out of your journey toward becoming an RIA.

Become an RIA in

4 simple steps

From choosing the right business model to helping your firm thrive after transition, you may have a lot of questions about becoming an independent RIA. Get the answers you’re looking for in our guidebook, Becoming an Independent RIA.

Additional resources
to help you on your journey


Advocating for You: The Cornerstone of What We Do

Becoming an RIA means having us on your side—even on Capitol Hill. Find out how we practice industry advocacy.


The TD Ameritrade Institutional Technology Ecosystem

See our list of helpful tech tools and learn how they integrate with our Veo® platforms.


5 Promises Every Custodian Should Keep

Don’t put up with lip service from your custodian. Your fellow RIAs will fill you in on why.


The Truth About Transitions: The Grass Is Often Greener

More and more, the evidence is becoming clearer—those who go independent are a happy bunch.

Need more resources to guide you?

Human Finance | Our Journey to Independence Featuring Jeff and Jay Fong