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My business

in numbers

18 years in operations | 5 years with TD Ameritrade

My best advice

with Heather Fortner

You may think of operations as a bunch of back-office tasks, but I feel that the discussion needs to shift to the value and return on investment (ROI) operational focus brings to the table. Just as financial advisors have in-depth knowledge of their field, operations professionals do, too. So, find passionate, gifted people, as well as top-level tools, to help expand your operational capabilities. As your operational capacity improves, your advisors will be further freed up to provide service with elegance and simplicity.


Don’t be afraid to outsource
We recognized that outsourcing was important early on. At first, we were afraid that using third parties would cause us to lose control of the process or our data, but it was actually a great way to help us access professionals that are available when we need them. Additionally, outsourcing is the perfect way to get organized without making a big long-term investment.


Lean on technology

You can also use technology to help ease the load. iRebal, for example, allows us to rebalance in a day instead of once a quarter so we can always see our options and trade when we need to. We also license Salesforce through TD Ameritrade to drive all of our operational processes. I’ve found that using the right advisor software has been transformational for us.

Inspired by my story?

Learn more about transitioning to the RIA model by contacting TD Ameritrade today!

Or call 800-934-6124

Meet advisors like you who have
successfully transitioned

Gerald Loftin

After 12 years at his independent broker-dealer, he decided enough was enough.

Bob Rall

He left the wirehouse to build deeper relationships with his clients.

The Fong Brothers

They turned their family values into a strong foundation for a growing and successful firm.

Ryder Brose

He used the RIA model to put his clients first.

Ready for more

advisor insights and advice?

Let us help you get your

business booming

Whether you’re leaning toward starting or joining an RIA, we’ll give you an idea of what your future business might look like with our quick and informative Exploring Your Independence™ tool.

Become an RIA in

4 simple steps

From choosing the right business model to helping your firm thrive after transition, you may have a lot of questions about becoming an independent RIA. Get the answers you’re looking for in our guidebook, Becoming an Independent RIA.

Additional resources
to help you on your journey


The Truth About Transitions: The Grass Is Often Greener

More and more, the evidence is becoming clearer—those who go independent are a happy bunch.


Four Big Mistakes to Avoid During Transition

Make your transition smooth by keeping clear of these common oversights.


Ten Reasons RIAs Trust TD Ameritrade After They Go Independent

Discover the top reasons RIAs look to TD Ameritrade to help them achieve their goals.


Your Transition Checklist

Take your transition one step at a time with this helpful checklist.

Need more resources to guide you?

Human Finance | Independent Business Operations Featuring Heather Fortner